from Digital Advertising, Past, Present and Future by Creative Social
Jon Sharpe, in an essay called: Why don’t you just switch off your television set and go and do something less boring instead? ...for as much as we may respect the artist who solipsistically toils to no avail towards a lonely end, most of us harbor a prejudice that a comedian is truly a comedian only if people laugh, a writer if people read, a musician if people listen, a photographer if people look. We feel that audiences can exist without content but that content isn’t really content without an audience. Audiences motivate us to create, and their feedback motivates us to continue to do so.
